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The Imperial, The Luxury Car That Never Was

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Chrysler has shelved plans to build a production version of the Imperial concept it introduced at the 2006 Detroit Auto Show. Citing increasing fuel costs and more stringent fuel economy standards expected from Capitol Hill, Chrysler said that the Imperial project was off, as a viable business case could no longer be made for the car.

Chrysler will still invest in the Brampton, Ontario plant that had been earmarked for Imperial production, but that focus will be on the next-gen 300 instead. Regarding the Imperial, Chrysler spokesman David Elshoff said that given the current climate, bringing the Imperial to production would have been “irresponsible.” A side benefit of the cancellation is that we will be spared the sight of the “poor man’s Phantom’s” ghastly front end on American roads.

Source: Detroit Free Press

Posted in Car News by John on Jul 23rd, 2007

2 Comments »

  1. Gentlemen, My name is Paul,ceo of PML Trans.Inc
    I love what you have created to bad it is only a dream car. I can not fined a word that will cover the looks,comford,appirance, etc.etc………..
    All i can say i wish we could have this car in our fleet. We are the company that prowides transportation for the celebritys and i will say in confidence that every single client will love the
    CHRYSLER EMPERIAL.
    I am asking you if you could keep me in mined if it ever hit the streets.
    Best Regards, PML Transportation,Inc (Los Angeles)
    Paul,G.ceo.

    Comment by PML Transportation,Inc — March 1, 2008 @ 10:20 pm

  2. hello!
    I am really interesting on having the image of that car in good res.. this will be for a short and non profit publication.. please let me know if this could be possible, i will put your name in the credit line.
    hope i can have an answer soon,
    kind regards,
    macarena

    Comment by Macarena — August 14, 2008 @ 11:07 pm

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